How Apex Electrical Solutions NSW Scaled to +280% Inbound Job Enquiries
Apex Electrical Solutions replaced an outdated 2017 template with a modern, high-speed conversion machine. The new site generated 32 qualified quote requests and direct phone calls in its first 60 days, landing two lucrative ongoing commercial facility maintenance contracts.
Monthly Calls
+280% Inbound Job Enquiries
Google Maps
Top 3 on Google for "Level 2 Electrician Penrith"
Speed Score
0.7s Mobile Speed Score (Google 97/100)
The Initial Bottleneck
Mick had been running his electrical business for 8 years through word-of-mouth. When two major commercial builders he relied on scaled back projects, his schedule dried up. His existing website was a template site built by a friend in 2017 with no call tracking, no mobile optimization, and no Google search visibility for switchboard upgrades or EV charger installations.
The Growth Outcome
Apex Electrical Solutions replaced an outdated 2017 template with a modern, high-speed conversion machine. The new site generated 32 qualified quote requests and direct phone calls in its first 60 days, landing two lucrative ongoing commercial facility maintenance contracts.
The Exact Work We Completed
Website Rebuild
- Engineered a bespoke, mobile-first trade website with sub-second loading speed
- Designed high-converting service pages highlighting Level 2 ASP capabilities, EV charger setups, and commercial fit-outs
- Integrated an interactive 30-second quote estimator allowing homeowners to upload photos of their switchboard
- Embedded NECA Master Electrician accreditation and Level 2 ASP licensing credentials prominently
Local SEO & Google Maps
- Targeted high-ticket commercial keywords like "commercial electrician Penrith" and "Level 2 electrician Western Sydney"
- Optimized Google Business Profile with weekly project photos and verified service areas
- Acquired high-authority citations in Australian trade registries and local business directories
"The team at TradieDigital actually understand the trade industry. They didn’t pitch me generic marketing jargon—they built a fast, sharp website that clearly shows our Level 2 tickets and makes it dead easy for people to tap and call us. We paid for the entire website build with the first commercial job it generated."
Mick Davies
Founder & Master Electrician
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