Dedicated Trade Marketing Service

Targeted Social Media & Paid Ad Campaigns for Trade Businesses

Put Your Best Craftsmanship in Front of Homeowners Ready to Renovate.

While emergency trades (like plumbers and emergency sparkies) thrive primarily on Google Search, visual and high-ticket trades (like custom builders, landscapers, kitchen renovators, concreters, and pool builders) generate enormous returns through targeted Meta advertising. We showcase your completed projects with thumb-stopping video and photo campaigns that target affluent homeowners within your exact service radius.

Call 0452 653 745

100% Australian Execution

No Lock-In Contracts

Pricing: From $490/mo management + ad spend

Why This Is Crucial for Australian Trade Businesses

Homeowners often spend 6 to 12 months planning a major bathroom renovation, deck, or landscape redesign before ever calling a contractor. Social media puts your craftsmanship in front of them repeatedly during their decision-making process.

What We Deliver

Meta Business Suite and Ads Manager account setup and pixel tracking installation
High-converting video and image ad creatives tailored for trade services
Granular audience targeting (homeowners, property investors, renovation interest)
Lead ad instant forms and custom landing page integration
Weekly ad fatigue monitoring, A/B testing, and creative refreshes
Monthly reporting on cost per lead, video views, and booked consultations

Core Business Benefits

Generate high-ticket renovation, landscaping, and custom building leads
Target homeowners in specific high-property-value suburbs across Greater Sydney
Retarget visitors who browsed your website but haven’t requested a quote yet
Showcase video walk-throughs and before-and-after transformations that build immense trust
Grow an authentic, professional brand presence that wins commercial builder contracts
Full tracking and lead filtering so you only receive serious project inquiries

TECHNICAL SPECIFICATIONS

How the System Is Engineered

Visual Project Showcases

Transforming your raw job site photos into clean, professional social ads that demand attention.

Hyper-Local Demographics

Targeting homeowners aged 30 to 65+ in affluent suburbs with high renovation activity.

Smart Retargeting Pixels

Re-engaging homeowners who visited your website, keeping your brand top-of-mind until they are ready to hire.

Instant In-Feed Lead Forms

Allowing mobile users to request a free measure & quote in 2 taps without leaving Facebook or Instagram.

Trade Industries Typically Using This Service:

✓ Builders✓ Landscapers✓ Carpenters✓ Concreters✓ Painters✓ Pool Builders✓ Roof Restoration✓ Tilers

Frequently Asked Questions: Social Media Marketing for Tradies

Does social media marketing work for emergency plumbers or electricians?

Social media is less effective for emergency reactive searches (e.g. burst pipes at 11pm, which belong on Google Ads). However, for scheduled work like switchboard upgrades, EV chargers, renovations, and architectural lighting, social ads perform exceptionally well.

Do I need professional video production?

Not necessarily! Authentic, high-quality smartphone videos of real job sites, work-in-progress walkthroughs, and genuine customer handovers often convert better on social media than over-produced corporate videos.

VERIFIED AUSTRALIAN CASE STUDIES