Custom Home Builders & Architectural RenovationsGeelong, Surf Coast & Western Sydney Pipeline

How Connoley Building Group Scaled to $2.5M Qualified Pipeline in 6 Months

Connoley Building Group transitioned from relying on unpredictable architect tenders to an inbound engine of pre-qualified homeowners ready to build. In 6 months, they secured multiple custom home contracts valued in excess of $2.5M.

Monthly Calls

$2.5M Qualified Pipeline in 6 Months

Google Maps

#1 Custom Home Builder in Service Area

Speed Score

0.8s High-Definition Mobile Load Speed

BEFORE TRADIEDIGITAL

The Initial Bottleneck

Richard had previously burned budget with a generic agency that built a generic brochure site with stock images of US homes. Prospective clients questioned build quality, and he had no organic presence for custom home builds or extensive ground-floor extensions. He needed high-trust authority to justify $500k+ build contracts.

Generic template with US stock homes, zero inbound architectural inquiries, relying on third-party architect tenders.

AFTER TRADIEDIGITAL

The Growth Outcome

$2.5M in signed building contracts, #1 local search visibility, pre-qualified inquiries with land and budget confirmed.

EXECUTION BREAKDOWN

The Exact Work We Completed

Website Rebuild

Crafted a high-end architectural portfolio showcasing real Australian timber frames, floorplans, and finished homes
Built a 60-second build qualification questionnaire screening for budget, land readiness, and architect plans
Showcased HIA and Master Builders Association licensing and builder warranty insurance
Implemented fast image delivery with webp compression for high-resolution gallery photography

Local SEO & Google Maps

Engineered service pages for "custom home builder", "second storey additions", and "heritage home renovations"
Targeted affluent suburb clusters with verified local case summaries and site progress updates
Optimised Google Business Profile with project completion albums and client walkthrough videos

"After a terrible experience with our previous web company who didn’t know the difference between a sub-floor and a soffit, the team at TradieDigital delivered beyond expectations. Homeowners arrive at our initial consult already sold on our work."